HAWAIIAN TROPIC MODELS FREE
The new winner will appear in Hawaiian Tropic ads and land a free tropical vacation.
HAWAIIAN TROPIC MODELS SKIN
The company hopes the new spokesperson will reflect that “sensibility” by “enjoying the sun and keeping skin healthy.” If Hawaiian Tropic used to promote undressing, it’s now about covering up. “The modern Hawaiian Tropic woman,” as Duncan calls her, “still loves to spend time in the sun, but also understands the importance of sun care in helping to keep her skin healthy.” The brand’s product focus, meanwhile, has turned from tanning oil to sunblock. There are inspirational quotes, updates on skin safety, and even a nod to the Ryan Gosling 'Hey Girl' meme. The company’s female-centric Facebook page currently reads like a yogurt commercial. Beginning May 6, contestants can submit a photo and some background information on their interests, and let Facebook fans vote on a winner.ĭon’t expect anyone to win with a bikini shot. They’re moving the contest off the beach and onto Hawaiian Tropic’s Facebook page. Now the company is launching a national search for a new spokeswoman. But Tropic’s days of catering to the male libido are over. The “shark-jumping” moment came in 2006, when the brand opened Hawaiian Tropic Zone, a Times Square Hooters-style restaurant featuring bikini-clad waitresses. to an international setting-but not before spawning some disturbing “ Little Miss” and “Teen Miss” spin-offs.
Since 2008, the contests have moved from the U.S. Known as a slightly raunchier version of Miss Universe, the Tropic pageants rose to popularity in the '90s, but faded from a national spotlight in recent years. That means saying goodbye to yesterday's Hawaiian Tropic women. The solution for Tropic's marketing team was to reinvent product offerings "to appeal to today’s Hawaiian Tropic women.” With women making up 70 percent of the brand's users, according to a report in the The New York Times, that was a problem. “The bikini contest wasn’t resonating with our target female consumers,” Danielle Duncan, Hawaiian Tropic Brand Manager, tells Yahoo Shine. What you really need to know about sunscreen That means no more oiled up fitness models in neon string bikinis competing for the title of Miss Hawaiian Tropic on beaches across the world.
On Tuesday, the brand announced the retirement of their famous bikini contests, first launched in 1983.
Not long ago, Hawaiian Tropic was known fortwo things: tanning oil and beauty pageants.
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